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Howard Falco is a peak performance and mental strength coach and is an expert on human understanding and potential. He has authored two books on the subject, I AM: The Power of Discovering Who You Really Are, and Time In A Bottle: Mastering the Experience of Life. Both books are published through Penguin Random House. Click Here - Amazon

Howard works and has worked with hundreds of college and professional athletes and coaches in almost every sport.

His recent work includes a PGA Tour and LPGA Tour player who both recently went on to notch victories on their respective tours in 2020. Howard spent an entire season a few years ago as the mental coach for the Arizona State University football team where he worked with both the players and coaches. His work involved the process of coaching “mindfulness” and the true power of belief  which helped them achieve one of their best seasons on 20 years.  He currently works on the PGA, LPGA and Korn Ferry Tour, Major League Baseball and for several key years worked with ace pitcher Chris Archer of the Tampa Bay Rays, helping him become an All-Star and one of the best pitchers in baseball. His recent work with all-star 3rd baseman, and 8 year veteran Evan Longoria led to his best season playing in the Majors.

Howard has developed a rare insight on the core nature of human motivation and behavior. He has a clarity regarding how any individual achieves peak performance and moves closer and closer to their full potential. This insight gives him an ability to offer anyone with the desire for positive change and new improved results, the understanding of exactly how to accomplish it.

In a very relatable and effective way, Howard presents the wisdom regarding how to shift the probabilities of what is possible and how to step into that possibility. Offered and integrated are the mental keys to breakthrough performance and results. This new insight results in a state of mind that has a profound effect one’s energy, thoughts, and results, both on and off the field.

Books are available on amazon, barnes & noble and at all independent bookstores. published by Tarcher Penguin random house (Click Image for more info or to purchase)

Books are available on amazon, barnes & noble and at all independent bookstores. published by Tarcher Penguin random house (Click Image for more info or to purchase)

Howard has been teaching and speaking about this mental strength and true mindfulness around the world for the last 15 years. Originally from Chicago, he and his wife and two children have lived in Arizona for the past 35 years. More about his additional body of work can be found at howardfalco.com & 8Wisdom.org


Howard has worked with teams, individual players, coaches and management in the following sports....